ADT is starting 2020 strong with expansion into the DIY home security space. Blue by ADT will offer a collection of easy-to-use, competitively priced products with smart features without needing a hub for home automation connectivity. Their products are set to compete with other DIY providers like Ring, SimpliSafe and Nest.
LifeShield will re-brand to Blue by ADT beginning January 2020. LifeShield was ADT’s first attempt at DIY security after the company acquired them in 2019. Homeowners and renters will now be able to buy and install the security equipment they need without paying for extended contracts or committing to extra services.