ADT is starting 2020 strong with expansion into the DIY home security space. Blue by ADT will offer a collection of easy-to-use, competitively priced products with smart features without needing a hub for home automation connectivity. Their products are set to compete with other DIY providers like Ring, SimpliSafe and Nest.
LifeShield will re-brand to Blue by ADT beginning January 2020. LifeShield was ADT’s first attempt at DIY security after the company acquired them in 2019. Homeowners and renters will now be able to buy and install the security equipment they need without paying for extended contracts or committing to extra services.
Other Changes LifeShield Customers Can Expect
Fortunately, LifeShield customers can use the new Blue by ADT products with their current system and equipment during the transition. New and current DIY customers will have the option of ADT professional monitoring at a monthly rate.
Customers will notice a difference in the app as it’s now Blue by ADT. Users can still control their security and smart home equipment, see camera footage and check their local crime map using the app. Blue by ADT also mentions enhanced support using the app to ease the transition.
What’s in store for Blue by ADT?
This week, the new brand launched three cameras including an indoor camera, outdoor camera and video doorbell. Each is easy to install and can be controlled using their free mobile app. The cameras have a few cutting edge features including Facial Recognition to send mobile alerts when familiar guests arrive at your home. The cameras also include Custom Motion Detection Zones to easily monitor certain areas around your home and receive alerts when someone’s in the specified areas.
Blue by ADT takes privacy and security up a notch by securing live camera activity on an encrypted network. Customers also get a 30-day free trial of cloud storage to test storing and watching clips securely and virtually risk-free.
The cameras don’t require a security system or professional monitoring – as traditional ADT security equipment does. The new DIY brand also released a Blue by ADT Extender + Chime for $49 to extend the Wi-Fi range of your cameras and extend battery life. More products and features are expected to be released throughout the year. If you’re ready for DIY home security, both Lifeshield and Blue by ADT equipment can be purchased on the Blue by ADT website.