ADT has been a household name in the home security industry for decades. They’re known for traditional equipment, professional services and binding contracts for at least three years. But the rise of affordable DIY security without commitment has motivated ADT to enter the DIY game with a new line of DIY products under the brand, Blue by ADT.
ADT President and CEO, Jim DeVries, made the announcement at CES 2020 and showcased Blue by ADT and the new DIY products to conference attendees for a first-look.
“Everyone has the right to feel safe, and in our evolving world, everything ADT does is purposefully designed to protect and connect what matters most to our customers.”
Blue by ADT announced its launch weeks after several Ring security camera issues including software hackers accessing camera footage and leaking over 3,000 customers’ personal data.
ADT released a collection of smart security cameras including an indoor camera, outdoor camera and doorbell camera at a competitive price of $199.99. Each camera is easy to control with the free mobile app and includes smart home connectivity without requiring a hub. You can now get the cameras on the Blue by ADT website. Here’s what to expect:
Blue by ADT Indoor Camera
The Blue Indoor Camera has an easy DIY setup using a standard wall outlet and a backup battery in case of a power outage. It comes with a host of features including HD 1080p resolution and night vision. The camera also has a 130-degree wide-view angle to see more of your home from one camera view.
ADT added a few smart features including instant alerts with video previews, two-way audio and facial recognition to identify family members and frequent visitors. The wireless camera also comes with voice assistants integration for hands-free control of your camera. It also includes built-in fire and carbon monoxide detection and 24 hours of video storage.
Blue by ADT Outdoor Camera
The Blue Outdoor Camera is easy-to-use with a built-in rechargeable battery. It comes with the same features as the indoor camera and a few extras including weather resistance for outdoor conditions.
The Wi-Fi-connected camera also lets you create custom motion detection zones to be alerted of you’d like to keep an eye on certain areas in your home’s vicinity areas such as your driveway or front yard.
Blue by ADT Doorbell Camera
Lastly, ADT added a video doorbell to its DIY camera collection to rival the likes of Ring and Nest. The video doorbell can detect motion within 3 meters (about 9.8 feet) from your front door. It comes with a 180-degree field of view to see more outside your home. It’s also water-resistant and easy to control using your smartphone. Use the mobile app for two-way audio, live views and instant alerts when your doorbell detects motion. See when the kids arrive home from school or keep an eye on your package from your smartphone.
More Blue by ADT Features to Look Out For
ADT released a few other consumer-forward features in addition to the new DIY products at the conference. This month, the Connected Car Integration will allow customers to track cars and use the GPS for connected smart home routines such as turning on the thermostat when you’re close to home or turning off the lights as you leave.
The home security company also introduced continuous video recording (CVR) with their Streaming Video Recorder that will record and store security camera footage. The 1TB recorder will also continuously record footage for up to eight connected cameras.
It’s a bold entry into the DIY home security space by an industry leader that will be worth watching. And the camera collection is only the beginning of DIY home security for Blue by ADT. More home security devices are expected to roll out throughout the year. In the meantime, LifeShield customers can add new equipment to their existing system for better DIY smart home security.