ADT has been a household name in the home security industry for decades. They’re known for traditional equipment, professional services and binding contracts for at least three years. But the rise of affordable DIY security without commitment has motivated ADT to enter the DIY game with a new line of DIY products under the brand, Blue by ADT.
ADT President and CEO, Jim DeVries, made the announcement at CES 2020 and showcased Blue by ADT and the new DIY products to conference attendees for a first-look.
“Everyone has the right to feel safe, and in our evolving world, everything ADT does is purposefully designed to protect and connect what matters most to our customers.”
Blue by ADT announced its launch weeks after several Ring security camera issues including software hackers accessing camera footage and leaking over 3,000 customers’ personal data.
ADT released a collection of smart security cameras including an indoor camera, outdoor camera and doorbell camera at a competitive price of $199.99. Each camera is easy to control with the free mobile app and includes smart home connectivity without requiring a hub. You can get the cameras on DIY security provider, LifeShield, as they rebrand to Blue by ADT. Here’s what to expect:
More Blue by ADT Features to Look Out For
ADT released a few other consumer-forward features in addition to the new DIY products at the conference. This month, the Connected Car Integration will allow customers to track cars and use the GPS for connected smart home routines such as turning on the thermostat when you’re close to home or turning off the lights as you leave.
The home security company also introduced continuous video recording (CVR) with their Streaming Video Recorder that will record and store security camera footage. The 1TB recorder will also continuously record footage for up to eight connected cameras.
It’s a bold entry into the DIY home security space by an industry leader that will be worth watching. And the camera collection is only the beginning of DIY home security for Blue by ADT. More home security devices are expected to roll out throughout the year. In the meantime, LifeShield customers can add new equipment to their existing system for better DIY smart home security.