LifeLock vs. PrivacyGuard

If you’re in the market for solid identity protection, two good options are LifeLock and PrivacyGuard. We’ll lay out the differences so you can make your choice.
Updated Jan 26, 2021
Written By
Jalesa Campbell | Safety and Security Reporter
Evaluated over 90 safety products to help you protect what matters most. Check our Methodology

LifeLock vs. PrivacyGuard

LifeLock and PrivacyGuard are very similar companies. In the 17 years that LifeLock has been in business, its focus has been digital security, and since partnering with Norton, it has doubled down on that focus. PrivacyGuard, meanwhile, is one of many divisions of the Trilegiant Corporation, which is itself a subsidiary of the Affinion group, newly rebranded as CXLoyalty. Both LifeLock and PrivacyGuard offer a wide range of protection services, from credit monitoring to Social Security Number monitoring and identity theft insurance. We’ll take a look at both identity theft protection brands so you can decide which service to go with.

LifeLock vs. PrivacyGuard

  • Price

    Winner: PrivacyGuard

    Both LifeLock and PrivacyGuard start at $9.99 per month and both have a mid-level plan that costs $19.99 per month. PrivacyGuard wins this round by a nose, however, because its highest, full-service plan is $24.99 per month, compared to LifeLock’s $29.99 per month.

  • Lost Wallet Protection

    Winner: LifeLock

    Losing your wallet or purse can be devastating. You can lose cash, IDs, credit and debit cards and insurance cards, leaving your identity and money vulnerable. Both PrivacyGuard and LifeLock offer lost wallet protection, but since LifeLock offers it as a part of every plan, and PrivacyGuard doesn’t, LifeLock wins this round.

  • Features

    Winner: PrivacyGuard

    Both PrivacyGuard and LifeLock offer an impressive array of features with their highest-priced plans, including Social Security Number alerts, bank monitoring, $1 million of identity theft insurance and much more. PrivacyGuard’s entry-level Identity Protection Plan ($9.99 per month) actually provides additional features you won’t find with LifeLock’s entry-level plan like bank account monitoring, debit and credit card monitoring, a secure browser app, secure keyboard app, and more.

  • Trial Period

    Winner: PrivacyGuard

    While PrivacyGuard does offer a trial period, charging just $1 for the first 14 days on all plans, LifeLock’s guarantee is much more generous — with a catch. If you sign up for a whole year at once, LifeLock offers a 60-day money back guarantee, whereas monthly subscribers are offered no guarantee. So, if you plan on opting for month-to-month, PrivacyGuard’s trial period is better.

  • Customer Service

    Tie: LifeLock and PrivacyGuard

    This may come as a shock, but LifeLock’s BBB business rating is currently an F. PrivacyGuard has no rating, and its parent company has a history of misdeeds involving — ironically — credit cards. PrivacyGuard does enjoy its share of good reviews, as does LifeLock, but neither company is stellar in this arena.

  • Child ID Monitoring

    Tie: LifeLock and PrivacyGuard

    PrivacyGuard will monitor the Social Security number of up to 10 children under the age of 18, so you can be sure their identity is not being fraudulently used. Child identity monitoring with PrivacyGuard costs $24.99 per month. LifeLock also provides child identity monitoring for an additional $5.99 per month on top of the parent’s plan for children under 18 (or $65.99 annually). While child identity monitoring is available with both providers, PrivacyGuard is better if you have multiple children. LifeLock is better if you want protection for a single child.

Winner: PrivacyGuard

PrivacyGuard offers more value for identity theft protection. While entry-level plans for LifeLock and PrivacyGuard cost only $9.99 per month, we believe that PrivacyGuard provides more features for an affordable price-point like bank account monitoring, credit and debit card monitoring, secure browser and keyboard apps, and more. If you have multiple children under the age of 18 that you want to protect, PrivacyGuard stands out as well.



Privacy Guard

Starting monthly fee
Internet/Dark web monitoring
Credit monitoring
SSN monitoring
Tri-bureau credit monitoring
On highest plan onlyYes
Bank account monitoring
ID theft insurance
Medical fraud monitoring
NoIn top-tier plan
Social media monitoring
Trial period
60 days14 days
BBB rating
Unique feature
Optional 401(k) monitoringSecure browser and keyboard apps
*Please note that BBB ratings, plans, pricing, and other details can change without our knowledge.

Frequently Asked Questions About LifeLock and PrivacyGuard

Safety and Security Reporter

Jalesa Campbell

Jalesa is one of's staff experts on home security, natural disasters, public safety, and family safety. She's been featured on and elsewhere.

Like what you've read?

Share it with your friends