LifeLock vs. PrivacyGuard
LifeLock and PrivacyGuard are very similar companies. In the 17 years that LifeLock has been in business, its focus has been digital security, and since partnering with Norton, it has doubled down on that focus. PrivacyGuard, meanwhile, is one of many divisions of the Trilegiant Corporation, which is itself a subsidiary of the Affinion group, newly rebranded as CXLoyalty. Both LifeLock and PrivacyGuard offer a wide range of protection services, from credit monitoring to Social Security Number monitoring and identity theft insurance. We’ll take a look at both identity theft protection brands so you can decide which service to go with.
Starting monthly fee
Internet/Dark web monitoring
Tri-bureau credit monitoring
|On highest plan only||Yes|
Bank account monitoring
ID theft insurance
Medical fraud monitoring
|No||In top-tier plan|
Social media monitoring
|60 days||14 days|
|Optional 401(k) monitoring||Secure browser and keyboard apps|
Frequently Asked Questions About LifeLock and PrivacyGuard
Fraud and identity theft are real threats in today’s world, and scammers are always on the lookout for ways to take advantage. Identity theft protection from reliable companies such as LifeLock or PrivacyGuard is the best way to ensure your crucial data stays safe.
LifeLock offers three plans: Standard is the most basic, Advantage is the mid-level service, and Ultimate Plus provides LifeLock’s full range of features.
PrivacyGuard offers three plans, geared toward different strategies. ID Protection focuses on identity theft, Credit Protection monitors credit, and Total Protection runs the gamut and includes additional features such as online fraud assistance.
LifeLock’s Standard plan costs $9.99 per month, the mid-level Advantage plan costs $19.99 per month, and Ultimate Plus is $29.99 per month.
PrivacyGuard’s lowest-priced plan is $9.99 per month, while its Credit Protection plan costs $19.99 per month, and its full-service plan, Total Protection, is $24.99 per month.