LifeLock vs. Identity Guard |

LifeLock vs. Identity Guard

Not sure whether LifeLock or Identity Guard is right for you? We take a look at some of the unique offerings of both identity theft protection services to help you choose.

Best Money-Back Guarantee


Starting at $9.99

Best features

  • 401k and investing alerts
  • Offers family plan
  • Easy to navigate portal

Best Overall Coverage

Identity Guard

Starting at $8.99

Best features

  • Family plans offered
  • IBM intelligent tracking
  • Affordably priced
LifeLock vs. Identity Guard

LifeLock vs. Identity Guard

You’ve probably seen a commercial on t.v. or heard of LifeLock by word-of-mouth. LifeLock is a prominent name in identity theft protection services, brought to you by Norton, an established name in cybersecurity. While Identity Guard might not have as much name recognition, this identity theft protection provider also brings a lot to the table thanks to its partnership with IBM Watson®. We take a look at the some unique offerings of both service providers to help you select the best one for your needs.

Compare LifeLock vs. Identity Guard

Compare LifeLock vs. Identity Guard

(D) LifeLock vs Identity Guard

Digital & ID Theft Protection

Winner: LifeLock

LifeLock is giving its customers more than the typical services you’ll find with identity theft protection–you’ll also get access to digital security and online privacy features as well with Norton 360. This includes a VPN for up to 5 devices and PC SafeCam to protect you from cybercriminals gaining unauthorized access to your webcam. Identity Guard doesn’t offer this extensive protection you’ll find with LifeLock.

Family Plans

Winner: Identity Guard

If you want ID theft protection for a spouse or your children, one of the best features that Identity Guard has to offer are family plans. You can get coverage for everything found in individual plans for your family members. Their cheapest family plan costs $14.99/mo. LifeLock only offers individual plans on their website.


Tie: LifeLock and Identity Guard

Identity Guard has a slightly lower price-point than LifeLock with individual plans starting at $8.99/mo. (versus LifeLock’s $9.99/mo.). You can generally expect basic individual plans to fall around $10/mo. For services like social security monitoring, credit monitoring, dark web monitoring, and more, we think you’re getting a good deal with either company.

Stolen Funds Reimbursement

Tie: LifeLock and Identity Guard

Both LifeLock and Identity Guard provide reimbursement for lost funds. This isn’t a common feature you’ll find with many identity theft protection services, as most will assist with expenses related to the recovery process. Stolen fund reimbursement accounts for money you’ve lost up to the specified limit for your plan.

Customer Service

Tie: LifeLock and Identity Guard

According to the Better Business Bureau (BBB), Identity Guard currently holds an “A+” rating, which is stellar. LifeLock, however, currently has an “F” with the BBB. Many of LifeLock’s complaints surround customer service and difficulty with resolving matters. This is something you’ll definitely want to consider and may be more likely to avoid in choosing Identity Guard.

Lost Wallet Protection

Tie: LifeLock and Identity Guard

One of the most troubling things that can happen is discovering you’ve lost your wallet or purse. Thankfully, Lifelock and Identity Guard both assist with cancelling your credit accounts, replacements, and more. You can get access to this feature in both providers’ basic plans.

Winner: Identity Guard

Winner: Identity Guard

Based on their monitoring features, access to family plans, stolen funds reimbursement, and better customer experience, we’d recommend Identity Guard. While LifeLock is a well-known name in the industry with access to many essential identity theft protection features, it’s worth taking their customer service experience into consideration as you choose.

Identity Guard

Learn more about
Starting monthly fee $9.99/mo.
Internet/Dark web monitoring Yes
Credit monitoring Yes
SSN monitoring Yes
Tri-bureau credit monitoring Yes
Bank account monitoring Yes
ID theft insurance Yes
Trial period 60 days (Annual Membership)
BBB rating F
Unique feature Digital and online privacy protection
Please note that BBB ratings, plans, pricing, and other details can change without our knowledge. Details accurate as of April 9, 2020.
FAQs About LifeLock & Identity Guard

Frequently Asked Questions about LifeLock and Identity Guard

Is identity protection necessary?

We believe that using an identity theft protection service can provide you with an additional set of eyes in monitoring and safeguarding your information. In addition, several services offer insurance to cover expenses associated with the recovery process.

What plans does LifeLock offer?

LifeLock gives you three plans to choose from: Standard ($9.99/mo.), Advantage ($19.99/mo.), and Ultimate Plus ($29.99/mo.). The Standard Plan gives you access to up to $25,000 in stolen funds reimbursement, identity monitoring alerts, credit monitoring for a single bureau, and more. The Advantage and Ultimate Plus plans offer more.

What plans does Identity Guard offer?

Identity Guard gives you three plans to choose from: Value ($8.99/mo.), Total ($19.99/mo.), and Ultra ($29.99/mo.). The Value Plan gives you access to IBM Watson artificial intelligence for monitoring, up to $1 million in insurance, dedicated recovery support, and more. The Total and Ultra plans provide you with additional features.

Does LifeLock have a trial period?

Yes, LifeLock has a 60-Day Money Back Guarantee available for annual memberships only. If you choose a month-to-month LifeLock plan, you will not have access to this guarantee.

Does Identity Guard have a trial period?

Identity Guard offers a trial period based on the subscription you choose. If you choose an annual subscription, you’ll get two months of service for free.


Safety and Security Reporter

Jalesa Campbell

Jalesa is one of's staff experts on home security, natural disasters, public safety, and family safety. She's been featured on and elsewhere.