LifeLock vs. Identity Guard

Not sure whether LifeLock or Identity Guard is right for you? We take a look at some of the unique offerings of both identity theft protection services to help you choose.
Updated Aug 24, 2020
Written By
Jalesa Campbell | Safety and Security Reporter
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LifeLock vs. Identity Guard

You’ve probably seen a commercial on t.v. or heard of LifeLock by word-of-mouth. LifeLock is a prominent name in identity theft protection services, brought to you by Norton, an established name in cybersecurity. While Identity Guard might not have as much name recognition, this identity theft protection provider also brings a lot to the table thanks to its partnership with IBM Watson®. We take a look at the some unique offerings of both service providers to help you select the best one for your needs.

Compare LifeLock vs. Identity Guard

  • Digital & ID Theft Protection

    Winner: LifeLock

    LifeLock is giving its customers more than the typical services you’ll find with identity theft protection--you’ll also get access to digital security and online privacy features as well with Norton 360. This includes a VPN for up to 5 devices and PC SafeCam to protect you from cybercriminals gaining unauthorized access to your webcam. Identity Guard doesn’t offer this extensive protection you’ll find with LifeLock.

  • Family Plans

    Winner: Identity Guard

    If you want ID theft protection for a spouse or your children, one of the best features that Identity Guard has to offer are family plans. You can get coverage for everything found in individual plans for your family members. Their cheapest family plan costs $14.99/mo. LifeLock only offers individual plans on their website.

  • Price

    Tie: LifeLock and Identity Guard

    Identity Guard has a slightly lower price-point than LifeLock with individual plans starting at $8.99/mo. (versus LifeLock’s $9.99/mo.). You can generally expect basic individual plans to fall around $10/mo. For services like social security monitoring, credit monitoring, dark web monitoring, and more, we think you’re getting a good deal with either company.

  • Stolen Funds Reimbursement

    Tie: LifeLock and Identity Guard

    Both LifeLock and Identity Guard provide reimbursement for lost funds. This isn’t a common feature you’ll find with many identity theft protection services, as most will assist with expenses related to the recovery process. Stolen fund reimbursement accounts for money you’ve lost up to the specified limit for your plan.

  • Customer Service

    Tie: LifeLock and Identity Guard

    According to the Better Business Bureau (BBB), Identity Guard currently holds an “A+” rating, which is stellar. LifeLock, however, currently has an “F” with the BBB. Many of LifeLock’s complaints surround customer service and difficulty with resolving matters. This is something you’ll definitely want to consider and may be more likely to avoid in choosing Identity Guard.

  • Lost Wallet Protection

    Tie: LifeLock and Identity Guard

    One of the most troubling things that can happen is discovering you’ve lost your wallet or purse. Thankfully, Lifelock and Identity Guard both assist with cancelling your credit accounts, replacements, and more. You can get access to this feature in both providers’ basic plans.

Winner: Identity Guard

Based on their monitoring features, access to family plans, stolen funds reimbursement, and better customer experience, we’d recommend Identity Guard. While LifeLock is a well-known name in the industry with access to many essential identity theft protection features, it’s worth taking their customer service experience into consideration as you choose.



Identity Guard

Starting monthly fee
Internet/Dark web monitoring
Credit monitoring
SSN monitoring
Tri-bureau credit monitoring
Bank account monitoring
ID theft insurance
Trial period
60 days (Annual Membership)2 months of free service on annual plans
BBB rating
Unique feature
Digital and online privacy protectionFamily plans
Please note that BBB ratings, plans, pricing, and other details can change without our knowledge. Details accurate as of April 9, 2020.

Frequently Asked Questions about LifeLock and Identity Guard

Safety and Security Reporter

Jalesa Campbell

Jalesa is one of's staff experts on home security, natural disasters, public safety, and family safety. She's been featured on and elsewhere.

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