LifeLock vs. ADT ID Protection

If you’re looking for reliable identity protection and your choice is down to LifeLock or ADT, we'll lay out the differences to help you decide.
Updated May 7, 2020
Written By
Dashia Starr | Home Security Writer
Evaluated over 90 safety products to help you protect what matters most. Check our Methodology

LifeLock and ADT represent two sides of the security coin. LifeLock has focused on digital security for its entire 17-year existence, and recently partnered with Norton, which has been in the cybersecurity business for even longer. ADT, on the other hand, at over 140 years old, is one of the oldest physical security companies in the world. Both companies offer protection from identity theft, fraud and other threats to your identity and virtual property, but they come from different starting points. We’ll take a look at some of the two companies’ differences so you can decide which identity theft protection service is best for you.

Compare LifeLock vs. ADT Identity Theft Protection

  • Price

    Winner: LifeLock

    Both LifeLock and ADT start at $9.99/mo., but LifeLock offers three plans: Standard at $11.99/mo., Advantage at $22.99/mo. and Ultimate Plus at $34.99/mo.. You can add LifeLock Junior to your plan for $5.99/mo. for child identity theft protection. ADT has one plan at $9.99/mo. Both companies have basic plans that include dark web and credit monitoring, but ADT’s basic plan offers $1 million of protection, whereas LifeLock only covers $25,000 at the basic level. Since LifeLock offers a variety of plans to suit your budget and security needs they’re the winner of this round.

  • Customer Service

    Winner: ADT

    It may be surprising, but LifeLock currently has an F rating with the Better Business Bureau. That’s not always as bad as it sounds, but ADT gets slightly better overall reviews from customers, whereas LifeLock’s current BBB rating is largely due to customer complaints about service. ADT, meanwhile, has a solid history in security, and overall better customer satisfaction. They also have an A rating.

  • Trial Period

    Winner: LifeLock

    LifeLock is the clear winner here, offering a 60-day money-back guarantee for prospective annual subscribers. ADT offers no such trial period, so you’ll need to be sure before you commit. Do note, though, that LifeLock’s guarantee is only for annual subscribers. If you go with month-to-month agreements, you don’t have the same peace of mind.

  • Lost Wallet Protection

    Winner: LifeLock

    LifeLock offers lost wallet protection in every plan, including its lowest-priced Standard tier. Losing a wallet or a purse can be a devastating occurrence, as you can lose IDs, credit cards, debit cards, and insurance cards — nearly everything you need. LifeLock will assist you with the process of canceling and replacing all of these important cards, making this a standout feature. ADT does not offer this feature for their plans.

  • Features

    Winner: LifeLock

    Because LifeLock offers two higher-tiered plans, they have more service options than ADT. At the Ultimate Plus level, LifeLock offers $1 million in insurance, annual credit reports, and 401(k) investment activity alerts. ADT’s single plan is robust, but for sheer options, LifeLock wins this round.

  • Medical Fraud Protection

    Winner: ADT

    ADT Identity Theft Protection has a unique feature that sets it apart, especially for such an affordable service. The company will scan for your medical insurance ID, which means it can protect you from medical insurance scams and related fraud that could endanger your coverage when you need it most. Protecting your health is, after all, even more, important than protecting your finances. At this time, LifeLock does not offer this protection service.

The Winner: ADT ID Theft Protection

Although LifeLock is one of the best-known identity protection services around, and they do offer multiple plans which may suit some people better, ADT keeps it simple, affordable and robust. ADT’s decades of experience and superior customer experience mean this company is likely the better choice for most people looking to shore up their protection. We recommend opting for ADT Identity Theft Protection’s reliability and no-fuss experience over LifeLock’s more complex offerings.



ADT Identity Theft Protection

Cost per month
$9.99/mo. $9.99/mo.
Internet and dark web monitoring
Yes Yes
Credit monitoring
Yes Yes
SSN monitoring
Yes Yes
Tri-bureau credit monitoring
Yes On highest plan only
Bank account monitoring
ID theft insurance
Yes Yes
Medical fraud monitoring
Social media monitoring
Trial period
N/A60 days
BBB rating
Unique feature
Optional credit simulator Optional 401(k) monitoring
Please note that BBB ratings, plans, pricing, and other details can change without our knowledge. Details accurate as of May 7, 2020.

Frequently Asked Questions About LifeLock and ADT ID Protection

Home Security Writer

Dashia Starr

Dashia researches and writes on all things home automation and security. She focuses on the latest news, products, and providers to share only the best with you.

Like what you've read?

Share it with your friends