IdentityIQ vs. PrivacyGuard

Updated Jan 26, 2021
Written By
Jalesa Campbell | Safety and Security Reporter
Evaluated over 90 safety products to help you protect what matters most. Check our Methodology

IdentityIQ vs. PrivacyGuard

IdentityIQ and PrivacyGuard provide comparable services but divide their plans in distinct ways. IdentityIQ provides a mix of ID and credit monitoring in each of its plans, whereas PrivacyGuard offers a plan devoted solely to ID monitoring, a separate plan devoted solely to credit monitoring, and a plan that bundles the two services together at a discounted rate. Learn more about both identity theft protection brands to help you choose the right one for your needs.

Compare IdentityIQ vs. PrivacyGuard

  • Price

    Winner: IdentityIQ

    PrivacyGuard's $24.99 per month Total Protection plan may cost less than IdentityIQ's most robust plan (Secure Max, $26.99 per month), but IdentityIQ provides an overall greater value in its basic affordable option (Secure Plus, $8.99 per month) with ID protection, single-bureau credit report monitoring, and many other features. In contrast, PrivacyGuard's $9.99 per month plan only provides ID protection services.

  • Customer Service

    Winner: IdentityIQ

    IdentityIQ has an A+ rating with the BBB, but PrivacyGuard does not have a BBB rating. When considering customer reviews, IdentityIQ has 2.5 stars out of 5 with the BBB, and PrivacyGuard has 2 stars out of 5 with Consumer Affairs. Both IdentityIQ and PrivacyGuard have complaints about difficulty canceling charges. Due to its slightly higher customer reviews and BBB rating, IdentityIQ wins this category.

  • Trial Period

    Winner: PrivacyGuard

    Both companies provide a trial period for customers, but PrivacyGuard gives you more time to decide if their services are right for you. With PrivacyGuard, you can get a 14-day trial for just $1. You won’t owe anything further if you cancel in that 14-day window. IdentityIQ has a shorter 7-day trial for just $1.

  • Online Safety Features

    Winner: PrivacyGuard

    Both IdentityIQ and PrivacyGuard offer dark web monitoring, which discovers if information related to your identity is being traded or sold on the black market online. However, PrivacyGuard takes online safety a step further by providing its customers with secure browser and keyboard apps. These monitor your browser for phishing scams and encrypt your keystrokes, among other features.

  • Tri-Bureau Credit Scores

    Tie: IdentityIQ and PrivacyGuard

    Both IdentityIQ and PrivacyGuard provide tri-bureau credit scores in respective plans. With both providers, you can get tri-bureau credit monitoring for less than $20 per month. This allows you to get a more comprehensive view of your credit scores.

  • ID Theft Insurance

    Tie: IdentityIQ and PrivacyGuard

    Both IdentityIQ and PrivacyGuard provide up to $1 million in ID theft insurance to their customers in their introductory plans.

Winner: PrivacyGuard

Overall, PrivacyGuard offers greater value in its Total Protection plan at a lower price when compared to IdentityIQ’s Secure Max plan. Customers on a budget may still prefer IdentityIQ’s lower monthly plans to receive a mix of both credit and ID monitoring. However, PrivacyGuard’s trial period, affordable monthly tri-bureau reporting, and online safety features edge out IdentityIQ as the overall winner.



Privacy Guard

Starting price
Internet/Dark web monitoring
Crdeit monitoring
SSN monitoring
Tri-bureau credit monitoring
Bank account monitoring
ID theft insurance
Medical fraud monitoring
NoIn top-tier plan
Social media monitoring
Trial period
7 days14 days
BBB rating
Unique feature
Optional credit simulatorSecure browser and keyboard apps

Frequently Asked Questions About IdentityIQ and PrivacyGuard

Safety and Security Reporter

Jalesa Campbell

Jalesa is one of's staff experts on home security, natural disasters, public safety, and family safety. She's been featured on and elsewhere.

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