PrivacyGuard’s $24.99 per month Total Protection plan may cost less than IdentityIQ’s most robust plan (Secure Max, $29.99 per month), but IdentityIQ provides an overall greater value in its basic affordable option (Secure Plus, $9.99 per month) with ID protection, single-bureau credit report monitoring, and many other features. In contrast, PrivacyGuard’s $9.99 per month plan only provides ID protection services.

IdentityIQ has an A+ rating with the BBB, but PrivacyGuard does not have a BBB rating. When considering customer reviews, IdentityIQ has 2.5 stars out of 5 with the BBB, and PrivacyGuard has 2 stars out of 5 with Consumer Affairs. Both IdentityIQ and PrivacyGuard have complaints about difficulty canceling charges. Due to its slightly higher customer reviews and BBB rating, IdentityIQ wins this category.

Both companies provide a trial period for customers, but PrivacyGuard gives you more time to decide if their services are right for you. With PrivacyGuard, you can get a 14-day trial for just $1. You won’t owe anything further if you cancel in that 14-day window. IdentityIQ has a shorter 7-day trial for just $1.

Both IdentityIQ and PrivacyGuard offer dark web monitoring, which discovers if information related to your identity is being traded or sold on the black market online. However, PrivacyGuard takes online safety a step further by providing its customers with secure browser and keyboard apps. These monitor your browser for phishing scams and encrypt your keystrokes, among other features.

Both IdentityIQ and PrivacyGuard provide tri-bureau credit scores in respective plans. With both providers, you can get tri-bureau credit monitoring for as low as $19.99/mo. This allows you to get a more comprehensive view of your credit scores.

Both IdentityIQ and PrivacyGuard provide up to $1 million in ID theft insurance to their customers in their most affordable plans, which both cost $9.99 per month.